Human tendency

I have often wondered if its just common human tendency to appreciate and uphold a person when he is doing well and also kick a person down to dust when he doing badly. I have always thought that it should be the other way round coz when a person is doing well then he needs to be grounded by people around him so that all that success does not go to his head. At the same time a person who is experiencing a low in his life needs all the support and backing to work his way up.
Although i have gone thru this chain of thinking quite a few times before also the latest catalyst for setting these thoughts back to action was a recent article i came across on the Indian Express sports page where he accuses Sachin of being selfish to the extent of hurting team interests. He goes on to accuse him of lacking confidence in his trade and therefore making use of media to answer his ciritcs. While pushing this point this point thru he goes on and has the audacity to take his crack too at Sachin, questioning his integrity as a team player. Now this guy needs to realize that there's only so much a self respecting man can take and when all the trash talking about him goes over the top he has to step up and answer it else his critics would take his silence as a silent acknowledgement. Also the writer should have enough common sense to realize that its off season cricket wise for the Indian team and there's no way in the world that Sachin can let his bat do the talking for quite a while now.
Admittedly Sachin is going through a mini-crisis but this is the time when all the media, sports writer and so called experts/ex-cricket players come out with ways to help him out of it rather than attacking his integrity because whether one admits it or not he is going to be around for the next world cup and needs to kick on in order for India to have any chance of lifting the cup (he ran us pretty close the last time around remember).